The Drinks Magazine April 2012

By Ken Gargett

For a spirit aiming to overcome a somewhat intriguing past – think pirates, drunken navies, rebellions, pickling Nelson and even rabid Queenslanders cheering their State of Origin team – one might think that tidying up that image might be the first priority for a new rum.

Bundaberg, do not have the premium domestic market for rum to themselves, though. Stuart Gilbert
is known in both yachting circles, as a former Olympian, and the rum industry, as the man
responsible for the revival of the famous Inner Circle label, which he sold in 2007.

In 2008, the 200th anniversary of the Rum Rebellion, Stuart developed the concept
of ‘Holey Dollar’ rum. As with the Inner Circle range, he have developed three rums – Silver, the ‘Premium’ at 40%, Gold, the ‘Overproof’ at 57.2% and Platinum, the ‘Cask Strength’ at 75.9%. There is a nice symmetry with the concept as rum has also been used as currency at various times in its history, including by the Rum Corps who were ousted by the Rebellion.
As with Inner Circle, the Holey Dollar rums have been extremely successful on the international show circuit
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